The Study Project on Development Guidelines of Innovation Diplomacy mentioned the innovation diplomacy accomplishment that National Innovation Agency (Public Organization) (NIA) has practically promoted by recording the essence in the action plan since 2015, and the innovation diplomacy global strategy that will be operated within the next three fiscal years (2021-2024).
“Innovation” is the heart of driving the country's economic and social system to become “Thailand 4.0”. Previously, “Thailand Innovation System” has continuously grown in economic, social, environment, technology and infrastructure. However, there are still many challenges to drive the country forward with innovation such as manpower development, area-based development, and competitiveness development.
'innovation - A New Landscape of Thailand' With the advent of the Thailand 4.0 Policy, innovation now plays a major role as a driving force behind the kingdom's economic and social development. This policy not only creates value-added to Thai exports but also promotes the personified reputation of Thailand as an 'innovative craftsman' to the rest of the world. It also communicates the value and benefits of Thai innovations to global citizens with the 'Innovate Thailand' branding. This catchphrase is working to familiarize the international community with the country's new image as it transitions from a tradition-based economy to an innovation-based economy.