จากวิกฤติโรคระบาดทำให้เกิดการรวมกันของ 2 อิเวนต์ใหญ่ประจำปีของ NIA เกิดเป็นงาน “STARTUP x INNOVATION THAILAND EXPO” หรือ SITE งานมหกรรมนวัตกรรมที่ใหญ่ที่สุดในประเทศไทย วิกฤติในวันนั้น สร้างวิถีใหม่ในการดำเนินชีวิตให้กับเราทุกคน จาก New Normal มาสู่ Next Normal แน่นอนว่าสิ่งที่จะมาช่วยพลิกวิกฤติให้เป็นโอกาสได้ก็คือ “นวัตกรรม” งาน SITE ปี 2020 จึงมีการจัดงานภายใต้แนวคิด “Innovation in Times of Crisis” เพื่อเป็นการอัปเดตข้อมูลในแวดวงสตาร์ทอัพและนวัตกรรมจากทั่วโลกที่จะสร้างความเปลี่ยนแปลงให้ประเทศผ่านพ้นวิกฤติที่เกิดขึ้นได้ โดยเป็นมิติใหม่ในการจัดงาน เพราะเป็นงานแรกในประเทศที่จัดในรูปแบบโลกเสมือนจริง (Virtual World) และได้รับความสนใจอย่างล้นหลาม มียอดผู้เข้าชมงานกว่า 190,000 คน เกิดการสร้างเครือข่ายทางธุรกิจและการลงทุนกว่า 15,000 ราย และสร้างเม็ดเงินที่พร้อมลงทุนกว่า 20,000 ล้านบาท
Starting point [Year 2018] – Make the concept of "innovation" more accessible and relatable to the Thai population.
NIA organized the “INNOVATION THAILAND EXPO 2018” or ITE under the concept of “Innovation Festival” The aim was to make innovation more accessible and less academic by creating a fun and engaging atmosphere through a variety of activities. The festival had three key elements: FAIR, the biggest innovation exhibition of the year; FIN, financial support opportunities from the government; and FUN, enjoyment experiences with various innovations. The event received attention from innovators and people interested in innovation, with as many as 10,000 attendees. In the same year, NIA organized "Startup Thailand 2018" with the concept of "Endless Opportunity” The event provided an opportunity for over 400 startups to meet, discuss, and exchange experiences such as listening to lessons from successful international entrepreneurs. The event brought together all government agencies involved in startup development, and more than 60,000 people participated. The event generated more than 50,000 million baht in investment, in response to the expansion of the startup ecosystem in Thailand.
Continuing Success [Year 2019] – reflecting that "innovation" is part of life and Thai society
The "INNOVATION THAILAND EXPO 2019" or ITE was organized under the theme of "Social Innovation in the City" to highlight the emergence of urban society and the associated social problems that require social innovation solutions to improve the quality of life and reduce disparities among people in the city. The event attracted as many as 20,000 attendees.
Similarly, "Startup Thailand 2019" was held for 5 full days across 9 locations with easy transportation through sky train and subway linking various innovation districts. It was under the theme of "Startup Nation," bringing together over 500 leading startups from Thailand and all around the world. The event featured participation from various government and private organizations, including NIA, True Digital Park, TCDC, DTAC Accelerate, AIS DC, KX, NapLab, and Glowfish. The event aimed to emphasize Bangkok's position as the best city in Southeast Asia for startups. It attracted 60,000 participants and generated over 15,000 million baht in Mutual Fund.
Crisis Preparedness [Year 2020] - In times of crisis, innovation becomes even more critical for adaptation.
During the pandemic crisis, two major events of NIA were combined to create the largest innovation fair in Thailand called "STARTUP x INNOVATION THAILAND EXPO" or SITE. The crisis created a new way of life for all of us, from the New Normal to the Next Normal, and innovation is the key to turn this crisis into an opportunity. Therefore, SITE 2020 was organized under the theme "Innovation in Times of Crisis" to update information on startups and innovation from around the world that could bring about positive changes for the country in the face of the crisis. This event was a new dimension in event organization, as it was the first virtual reality fair held in the country and attracted a huge interest with over 190,000 visitors, created business and investment networks of more than 15,000 people, and generated investment capital of more than 20,000 million baht.
Adapting to Changes [Year 2021] - Elevating to "Deep Innovation" to generate the driving force for the country's economic recovery.
SITE 2021 was held under the theme "DeepTech Rising…The Next Frontier of Innovation", aimed at elevating the industry with deep tech innovations such as AI, IoT, Blockchain, Robotics, and more to accelerate the competitiveness. This involved developing concepts, prototypes, testing, and expanding growth until they become a new driving force for the country's economy to recover from the global crisis and raise Thailand's ranking to one of the top 30 countries in the Global Innovation Index (GII). The event had over 70,000 online participants and attracted up to 300,000 views.
Return to the New Normal [Year 2022] - Create awareness of "innovation readiness" for reopening cities after the pandemic situation has eased.
SITE 2022 was held under the theme "Global Innovation City | Reconnecting the World". It was aimed at preparing for the reopening of cities after the pandemic, to showcase to the world that Thailand has an Innovation City that uplifts the quality of life in the area with unique innovations and is ready to connect with other Innovation Cities around the world to recover the economy together. The event was held in a "Metaverse Experience", which opened up a new experience for participants to join the event through avatars, representing each person in the virtual world. Additionally, an onsite Innovation Park building was opened for the event as well. The event received good feedback from attendees with a record-breaking total of 1,900,000 views, with over 6,000 participants joining through the website and Metaverse. This is considered as the highest success of the event, bringing everyone together.
This year, 2023, SITE is coming back under the theme "Innovation Partnership - Together We Grow", to bring Thailand into the innovation era. Together, we will find the answer to how the government, private sector, society, and the "public" can work together to lead Thailand to be the "Innovation Nation". See you on June 22nd-24th, 2023. Stay tuned for more details at https://site.nia.or.th/